Cruisefire · Since 2014
We create experiences that genuinely connect people.
For entrepreneurs with sports cars who build a great deal and choose carefully how they spend their time.
You have built a great deal. Time is still limited.
The sports car is parked too often. Meaningful conversations cannot be created on demand. Special days should feel effortless, even when every detail behind the scenes has to be right.
What is missing is rarely the car. It is the right setting, the right time and people who give an experience meaning.
Why Cruisefire existiert
Built from passion. For people.
Cruisefire was founded on the belief that automotive passion is strongest when it is shared. It is not the programme alone that remains in memory. It is the feeling of having been in the right place with the right people.
That is why we bring together sports cars, great roads, exceptional places and personal encounters in experiences that last beyond the day itself.
How quality is created
Passion is the beginning. Precision makes it tangible.
A Cruisefire experience should feel effortless to the guest. Behind it are experience, preparation and personal responsibility.
Concept & experience design
Every format follows a clear idea. Arrival, route, places and encounters work together to create one coherent day.
Route & safety
Tested routes, realistic timings, briefings, alternatives and experienced support create calm and reliability.
Hospitality & hosts
Hotels, restaurants and processes are planned around people. Personal care remains tangible throughout.
Media & memories
Photography, film and communication preserve what made the day special for guests, partners and the time that follows.
Marco Schenk · Founder & CEO
Personal responsibility instead of anonymous organisation.
Marco Schenk has worked in the automotive world for almost two decades. Cruisefire combines his passion for exceptional cars with the entrepreneurial belief that quality begins in the details and trust is built personally.
From the first concept through follow-up, responsibility remains close to the guest. An entrepreneur understands the value of another entrepreneur’s time.
“In the end, nobody should talk about the organisation. They should talk about the day, the road and the people who stayed with them.”
The Cruisefire network
One core. One network. The right people for every task.
Experienced tour guides, hospitality professionals, media crews and regional partners work together according to destination and assignment. The result is a coordinated team that acts professionally while remaining a host.
For entrepreneurs with sports cars
You do not have to explain why a sports car is more than transport.
You carry responsibility, make many decisions and organise enough. At Cruisefire, you can arrive, drive and experience. With people who understand achievement, value quality and never need to force a connection.
The Cruisefire world