FÜR UNTERNEHMER MIT SPORTWAGEN · SEIT 2014
A diverse selection of sports cars at Concorso di Bavaria at Schloss Hohenkammer

Concorso di Bavaria · Since 2017

Sports cars. Entrepreneurship.
A day that stays with you.

Concorso di Bavaria is the Cruisefire signature event for entrepreneurs with sports cars: a Gentlemen’s Drive, an exceptional presentation of cars and genuine conversations in a remarkable setting.

2017First edition
100Sports cars with character
01Signature event each year

More than a gathering

The cars attract attention. The people make it matter.

Concorso di Bavaria connects automotive passion with an entrepreneurial perspective. Not an anonymous display, but a remarkable day when drivers, collectors and decision-makers share the road, present their cars and form new connections.

DriveA shared drive through the Munich region.
ShowSelected sports cars in a remarkable setting.
PeoplePersonal conversations instead of an anonymous crowd.

THE DAY

Three moments.
One experience.

Sports car convoy on a mountain road during Concorso di Bavaria
01 · Drive

Drive together.

Selected roads, precise organisation and the energy of a remarkable group.

Aerial view of sports cars at Concorso di Bavaria
02 · Concorso

Show character.

Exceptional cars, strong lines and stories you rarely hear elsewhere.

Entrepreneurs in conversation at Concorso di Bavaria
03 · Community

Build genuine connections.

Conversations as equals and connections that continue beyond the event.

Sports cars at Concorso di Bavaria 20262026 aftermovie

2026 recap

103 cars. 250 guests. One feeling.

From the BANZAI Collection and the Gentlemen’s Drive to the exhibition at Hofgut Sickertshofen, the film shows why Concorso is far more than a date in the calendar.

Cruisefire Best Supercar of the Show Award 2026

Best Supercar of the Show

Character wins.

At the Cruisefire Concorso, performance is not the only measure. The award goes to the car whose history, condition and character make it unforgettable.

An award for automotive character

THE ATTITUDE

Not the loudest appearance. The right one.

  1. Sports cars with character and history
  2. Entrepreneurs who share an automotive passion
  3. Driving culture in motion and in a remarkable setting
  4. Personal conversations with substance

Concorso di Bavaria is not defined by performance alone. It is about presence, personality and the stories behind the cars. That is what creates a day far beyond a conventional exhibition.

CONCORSO AT A GLANCE

A format with a signature of its own.

What is Concorso di Bavaria?

Concorso di Bavaria is the annual Cruisefire signature event for entrepreneurs with sports cars. It combines a shared drive, an exceptional presentation of cars and personal encounters in a remarkable Bavarian setting.

What distinguishes Concorso from a conventional sports car gathering?

The cars are the starting point, not the entire experience. What matters is the shared day, the quality of the conversations and an environment where automotive passion and entrepreneurship naturally come together.

When did Concorso di Bavaria begin?

The first edition took place in 2017. Since then, Cruisefire has continued to develop the format with changing routes, exceptional locations and a distinctive automotive narrative.

Which cars define Concorso?

The field includes exceptional sports cars from different generations and marques, including Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Mercedes-AMG, Audi and Bentley. Character and history matter as much as performance.

Who comes to Concorso?

Entrepreneurs, business owners, executives, collectors and automotive personalities who appreciate exceptional cars and genuine encounters.

Where can I discover previous editions?

The Cruisefire gallery and the individual recap pages present images, films and stories from previous Concorso editions.

Ferrari, McLaren and further sports cars at Concorso di Bavaria in an alpine setting

Concorso di Bavaria

Cars that stand out. People who stay with you.

Every edition writes its own story. What remains is the connection between driving culture, personality and a day people talk about for a long time.