Lucid Motors × Cruisefire · 26 November 2026
California
Calling.
The Lucid Drive Experience
From the road to Kloster Eberbach
Electric driving culture. Personal connections. A shared journey from the Taunus to the Rheingau.
01 · California spirit. Cruisefire experience.
New perspectives.
Better together.
Someone who inspires you. A brand you discover anew. And a road that brings you together. California Calling welcomes Lucid owners, their guests and the Cruisefire community for a special afternoon.
From a shared scenic drive to conversations with the Lucid Frankfurt team, this is an opportunity to experience electric driving culture from a fresh perspective.
Design. Open roads. Personality.
The world of Lucid.
On the road
The horizon is calling.
Interior
Room for discovery.
Connection
Personality brings us together.
Design
An eye for detail.
Lucid brand imagery to set the mood for the experience.
02 · From the road to Kloster Eberbach
From the Taunus
to the Rheingau.
Woodland, winding roads and a landscape that opens into vineyards: the planned scenic drive leads to Domäne Steinberg at Kloster Eberbach. A distinctive destination for an afternoon to remember.
Confirmed guests will receive the final meeting point, departure time and weather-dependent route personally.
03 · The programme
One afternoon.
Five memorable moments.
Drive, discover and connect. Explore the experiences planned for the Lucid Owners +1 Experience.
Scenic Drive
Take to the road together.
A shared drive from the Taunus to the Rheingau.
Discover more
The planned route combines winding roads and scenery with a shared arrival at Domäne Steinberg. The meeting point, departure time and final route will be included in the guest information.
Experience Lucid
Your turn at the wheel.
Guests discover Lucid on accompanied test drives.
Discover more
A member of the Lucid Frankfurt team will accompany the test drives and answer your questions. Lucid supplies the test vehicles and manages the test-drive programme.
Steinberg cellar
A different perspective.
A guided visit to the Steinberg cellar.
Discover more
The cellar tour offers an insight into the Kloster Eberbach / Domäne Steinberg destination. The guided visit does not include a wine tasting.
Electric Apéro
A reason to linger.
Electric Apéro and selected finger food.
Discover more
The Electric Apéro includes an alcohol-free option. Vegetarian and vegan finger food options are planned. Please mention allergies or dietary requirements when making your enquiry.
Owners & Friends
Conversations that go further.
Time with the Lucid community and the Frankfurt team.
Discover more
Bring someone from your personal or professional circle who has not experienced Lucid first-hand. Discover new perspectives together and connect with fellow automotive enthusiasts.
Event time: 15:00–19:00. You will receive the final meeting point and further guest information personally.
04 · Your invitation
Bring your curiosity.
And someone to share it.
A Lucid owner, an invited +1 or part of the Cruisefire community? Enquire directly with Cruisefire. We will arrange your participation personally.
Send your enquiry
Share your name, email address and whether you would like to attend alone or with a guest.
Hear from us personally
We will get back to you about availability and the next steps.
Set off together
Once your attendance is confirmed, you will receive the meeting point, route and final event details.
Email your enquiry to info@cruisefire.com
Please respond by 24 November 2026 · Attendance subject to personal confirmation.
05 · Good to know
Your questions.
Clear answers.
When is California Calling?
Thursday, 26 November 2026. The event takes place from 15:00–19:00. The departure time for the shared scenic drive and the meeting point will be communicated with the attendance confirmation or final guest information.
Who can attend California Calling?
The experience welcomes Lucid owners with a guest and interested members of the Cruisefire community. Places are arranged personally with Cruisefire and Lucid. An enquiry does not constitute confirmed attendance.
Does my guest need to own a Lucid?
No. The +1 concept specifically welcomes people who have not experienced Lucid first-hand, such as friends, colleagues or fellow automotive enthusiasts.
Where does the California Calling drive finish?
The destination is Kloster Eberbach / Domäne Steinberg in the Rheingau. Confirmed guests will receive the exact meeting point for departure and the final route personally.
Can I drive a Lucid myself?
Accompanied test drives with a member of the Lucid Frankfurt team are planned for guests. Lucid organises the test vehicles and the programme; the available options will be confirmed in the final information or on site.
What else is included in the California Calling programme?
A guided visit to the Steinberg cellar without wine tasting, an Electric Apéro with an alcohol-free option, finger food and time to connect with fellow guests and the Lucid Frankfurt team.
How do I enquire to join?
Send your enquiry to Cruisefire by 24 November 2026. Include your name, email address and whether you would like to bring a guest. Please also mention relevant dietary requirements. We will respond personally.
Lucid Motors × Cruisefire
California is calling.
Will you answer?
A special afternoon starts with your enquiry.
Please respond by 24 November 2026 · Attendance subject to personal confirmation.
Concept and event coordination by Cruisefire.