About Us – Vision. Community. Passion.

More than just events – we create unforgettable experiences for entrepreneurs with supercars.

Why We Do What We Do

Our Vision

Cruisefire stands for exclusive supercar tours, supercar events, and a community of entrepreneurs who combine business with passion. Our goal: experiences instead of off-the-shelf events – with style, precision, and a clear focus on entrepreneurs.

Our Mission

We bring together people who seek more than just horsepower: entrepreneurs who want to experience driving passion, networking, and lifestyle at the highest level. Cruisefire combines spectacular routes, iconic hotels, and unforgettable moments with real business value.

Das Team hinter Cruisefire

Concorso di Bavaria MYLE Edition 2023 – exklusive Sportwagentour mit 40 Fahrzeugen vom Käfer Gut Kaltenbrunn am Tegernsee zum MYLE Festival 2023 an der Motorworld München

Marco Schenk – Founder & CEO

With nearly two decades of experience in the automotive world, Marco unites passion and precision. As founder and driving force behind Cruisefire, he personally curates every route and detail to the highest standard. His vision: creating a community where entrepreneurs and enthusiasts share the joy of driving — not just luxury journeys.

Porträt von Luis Massmann, Eventmanager bei Cruisefire Sportwagentouren und Events

Luis Massmann - Event Manager

Luis is the creative mind behind the planning and execution of our exclusive tours. With a sharp eye for detail and a passion for extraordinary experiences, he ensures every event runs flawlessly – from breathtaking supercar drives to elegant evening gatherings.

Porträt von Lisa Ernst, Guest Relation Managerin bei Cruisefire Sportwagentouren und Events

Lisa Ernst - Guest Relation Manager

Lisa is the heart of our guest experience. With her warm personality and attention to detail, she ensures every participant feels welcome and perfectly cared for before, during, and after each event.

What Sets Us Apart

Cruisefire stands for exclusive supercar tours and gatherings like Concorso di Bavaria and the Drives, for iconic locations and partner hotels, for a strong entrepreneur community with the memberships Cruisefire ONE and BLACK – and above all, for experiences rather than off-the-shelf events.