Cruisefire Partnership Ecosystem · 2027
Partnerships
that connect
people.
Bring your brand together with entrepreneurs, sports car drivers and exceptional driving experiences.
01 · Why Cruisefire
Relevance
is built through
access.
Cruisefire connects automotive passion with personal encounters, exceptional destinations and digital inspiration.
For partners, this means more than visibility. It means a credible place in the lives of a discerning automotive audience, where the community drives, experiences and decides.
Products, dealers and services are experienced rather than simply displayed.
Personal touchpoints build relationships instead of reach without context.
02 · In the right context
Experienced.
Not explained.
Swipe or drag
03 · Partnerships
A place
that fits
the brand.
Three clear ways to begin. Personally prepared with exactly the scope that fits the brand and its objective.
Event Partner
Become part of the experience.
Choose the Event Partnership. In the next step, select the Cruisefire events that are relevant to your brand.
Annual Partner
One year. Valuable connections.
Build lasting relationships within the Cruisefire community through selected events, personal encounters and continuous brand presence.
Drive Muse Partner
Become part of the route.
Make your hotel, restaurant, dealership or destination visible to sports car drivers discovering exceptional roads and places across Europe.
Swipe or drag
Strategic Partnerships · from €10,000 net
Individually conceived. Personally developed.
For automotive manufacturers, dealer groups, hospitality groups and international premium brands, we create a dedicated concept with clearly defined services.
04 · Calendar 2027
Moments
that create
connection.
Alongside the confirmed Concorso date, we deliberately show planning periods. Exact dates are published only after final approval.
A personal evening, selected route and direct encounter.
Planning period
Community event with a relevant partner contribution.
Planning period
Two to three days of driving culture combining route and hospitality.
Planning period
The Cruisefire signature event of 2027.
Date confirmed
A summer touchpoint for community and brand.
Planning period
Six days in an international experience setting.
Planning period
Five days of driving culture, coast and destination.
Date open
The personal conclusion to the partner year.
Planning periodSwipe or drag
05 · Selected partners and collaborations
Trust is built through shared reality.
Automotive. Hospitality. Aviation. Lifestyle. Art. Services.
A selection from different years and formats. This presentation documents previous collaborations and does not automatically indicate a currently active partnership.
Caradvance
MBT Sportscars
Edition One Off
Jacob Munich
Aston Martin Memmingen
AIL
ABT
SSR Performance
Dörr Group
PAMO Cars
Fahrengold
McLaren Munich · Frankfurt · Stuttgart
Kamps
Lucid Motors
GlobeAir
McLaren Hamburg
Aston Martin Munich
Cigarette Racing
Maserati Munich
Bentley Hamburg
Sotheby’s
The Leading Hotels of the World
MYLE Festival
ISI Luxury Autohaus
Air Independence
BellSwipe or drag
Reference status and usage rights are checked for each partner before any live transfer.
06 · Orientation
Three paths.
One standard.
Price, term and core service remain visible together. Additional services are reviewed personally after selection.
Event Partner
From €390
Net per selected event.
- Event presenceEvent-related
- Personal participationDepending on the event
- PaymentOne-time
Annual Partner
€4,900
Net per contract year.
- Event presenceFour touchpoints
- WebsitePartner profile
- PaymentOne-time
Drive Muse
€100 / month
Net, minimum term of twelve months.
- Digital presenceDrive Muse profile
- Event presenceNot included
- PaymentMonthly
07 · The path to partnership
Personal in the result.
Clear in the process.
Choose a model.
Event, Annual Partnership, Drive Muse or a strategic collaboration.
Add company details.
Invoice details, contact person and the partnership objective are recorded clearly.
Complete the booking.
Review the selection and complete payment securely.
Open the cockpit.
After booking, you receive access to the Partner Cockpit. Documents, profile, status and approvals are kept securely in one place.
08 · Frequently asked questions
Good to know.
Event Partner is suited to a specific personal touchpoint. Annual Partner builds several defined encounters throughout a year. Drive Muse is designed for hotels, restaurants, destinations, dealers and services that want to become a lasting part of the digital route.
Choose the partnership and, for Event Partners, select the relevant events in the next step. Once company details, summary and payment are complete, the booking is finished. Cruisefire will then contact you personally with the next steps.
Yes. Personal membership and the business partnership remain separate. The future partner access complements the existing personal access.
In the planned Partner Cockpit, master data, text, images and documents can be submitted. Changes are reviewed by Cruisefire before publication. The most recently approved version remains visible until then.
Strategic Partnerships are developed individually and can combine events, content, community, digital touchpoints or brand activations. This path therefore always begins with a personal conversation.
Cruisefire Partnerships 2027
The right brand becomes part of the driving culture.
Choose the right starting point or discuss an individual partnership with us.